I wanted to talk about a Washington DC employer which I’m very familiar with to say the least (which I can’t name for many reasons). This Washington DC employer, which employs thousands of Washington, DC residents and is an integral part of the District of Columbia, Virginia, and Maryland life. They are specialist in a particular industry and require a very technical as well as operationally savvy staff to maintain their existence. Because of their governing structure this organization which we will name the “American Resource Network” (ARN) faces a sort of identity crisis that affects internal culture in clear and identifiable ways. The challenges of this [...]
Employment Branding (also referred to as Employee Branding and/or Employer Branding) is an important topic which has recently garnered much attention from both academic scholars and practitioners alike. In the continuing war for talent, organizations are seeking to develop any and all competitive advantages both in national and Global contexts. These organizations must make considerable investments in their public perception and image in order to attract the most highly talented individuals. In so doing, issues of Talent Acquisition, Talent Management and Human Resources become more apparent and salient.
How an organization both designs its Employment Branding strategy and its [...]