you hear this all the time from marketing professionals who swear by the power of providing and sharing great content, and what it can do for businesses, government, and people. I agree with it – yes content is important, but network analysis really tells us a slightly different story. The story is that structure is often times superior to content.
Let’s unpack the meaning behind that first. what I mean by structure is network structure – things like tweets, re-tweets, likes, shares, follows, and then more private data (such as meta data) are one type of commonly accepted network structure known as social structure. Content isn’t [...]