Modeling. Simulation. Networks. Big Data…Social Engineering.
This report was funded by the United States Department of State and the Administrator of the project was NATO STRATCOM Center of Excellence. The full report was originally published by NATO STRATCOM. You can download the ISIS report by clicking on the Knowledge Store product below. Above you will see a recording of my brief at the NATO STRATCOM conference held in August of 2015.
Project Background
In 2015, I was asked to work with NATO STRATCOM COE in Riga, Latvia on behalf of the US and the State Department to build a foundation for [...]
In a recent project that I’ve been working on (Twitter SNA focus and I’ll tell you more about this project later), an interesting question came up from the client – “So this group is always retweeting/sharing from this group, so they must know each other and/or be ‘organized’, correct?” Well, not so much and here are some reasons why:
First, we have to get a fundamental understanding of what it means to retweet/reshare/like a message and to keep things simple, we’ll focus on twitter’s social media network.
The traditional view is that you would only retweet messages that you either agree with or support, but that [...]
A few years ago a company named Klout appeared that promised to be able to measure social media influence using what they called the Klout score. Today Klout was bought out by some marketing automation company called Lithium Tech.
When I hear of Klout, I was so surprised that someone had finally and quickly solved the never-ending challenge of measuring and ranking social influence through a mathematical algorithm, so I jumped right into it, created an account and signed up to have my score measured.
Only to find out that the scores were nonsensical, the automated topic-choosing algorithm was a little (or a lot) off and that they still had a long way to go. I [...]
