When Granovetter came up with his strength of weak ties theory back in 1973, the Internet wasn’t around and Internet technologies such as the semiconductor which was used to build computers were still in their early stages of development and testing.
Back then, relationships had to form face-to-face or through direct referrals that did not involve (digital) electronic methods of communication – in other words they were a little bit harder and more time-consuming to develop. But isn’t that precisely what Granovetter’s strength of weak ties theory was built on: The idea that unique information comes from weak ties (not easily [...]
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