Employment Branding (also referred to as Employee Branding and/or Employer Branding) is an important topic which has recently garnered much attention from both academic scholars and practitioners alike. In the continuing war for talent, organizations are seeking to develop any and all competitive advantages both in national and Global contexts. These organizations must make considerable investments in their public perception and image in order to attract the most highly talented individuals. In so doing, issues of Talent Acquisition, Talent Management and Human Resources become more apparent and salient.
How an organization both designs its Employment Branding strategy and its [...]